Data Acquisition & Integration

Enterprise level solutions that obtain and organize actionable data.

Acquisition

Obtain and maintain valuable data streams for enterprises.

Enrich

Organize and integrate data sources into an actionable data lake.

Custom

Custom solutions for large businesses. Contact Us Today. 

Case Study: Driving Automotive Marketing Innovation With Data – AutoNation

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Days
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Unique Communications
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Targets with vehicle with significant damage
Problem

Needed Help Leveraging Data

AutoNation, America’s largest automotive dealer was looking to leverage data in order to gain a marketing edge and drive business to company-owned collision centers.

Solution

SnapLeads Custom Solution

A custom solution powered by SnapLead’s continuously updated traffic data lake was the answer. Using a series of indicators, the automated system IDed drivers who have recently been in a crash. After, the lists were matched to addresses and emails with almost perfect accuracy for direct mail and digital campaigns.

Results

Identified Leads With Needs

During an average month, SnapLeads’ search and send method deploys over 30,000 personalized communications to the homes and email boxes of people who recently experienced auto accidents. 80% of these targets are likely to have a vehicle with significant damage.

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