CRIMINAL LAW Marketing CASE STUDY
In summer 2017, a Florida criminal law firm was looking for new ways to reach potential clients. All of their competitors were using PPC to the point where it had become extremely expensive, so the firm was looking for alternative cost-effective marketing tactics to make the phone ring.
The firm turned on SnapLeads’ Direct Mail platform and started sending bar-approved letters to mailboxes belonging to people who were recently charged with specific offenses. Using a full analytics package that includes call tracking, the firm was able to see results just days after launch.
In six months, the campaign reached over 14,000 mailboxes in two Florida counties. This resulted in 202 phone calls requesting more information, and over 50% of them turned out to be qualified leads. The firm also saw a meaningful increase in organic web traffic from the mailers.