Attribution Analytics Services

Understand where business is coming from with our attribution tools that track phone, web and survey clients.

Insight

Our platform helps firms understand where business is coming from.

Performance

Sophisticated phone and web tracking shows how marketing channels are performing.

Dashboard

A dashboard that brings together the marketing performance metrics that matter.

Case Study: Leveraging Attribution Analytics to Make Better Marketing Investments

Problem

Trouble Knowing Whats Working

A law firm in Florida was having trouble understanding how their marketing channels were performing. They invested in Google Adwords, SEO, Facebook, and direct mail but had difficulty knowing for sure if they were making the phone ring.

Solution

SnapLeads Unique Insight

The firm turned to SnapLeads to deploy a custom attribution system that assigned unique form numbers and webforms to specific campaigns. All of the information including call source, contact numbers, call time and even transcripts were provided in an easy to use dashboard.

Results

Knowing What Converts

As result, the firm was able to get a much better sense of how their marketing campaigns were converting into leads. Armed with this information they were able to make smarter investments in a channel they previously overlooked such as direct mail.

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